Page 9 - PR Mag Aug19
P. 9
Saving
LITTLE LIVES
Red Nose Australia was
founded in 1977 by bereaved
Because
parents who wanted to make sure
the devastating impact of the death
how many anyone else – by finding out why their
of their child never happened to
babies died suddenly and
unexpectedly, and then educating
parents and health professionals
about how to prevent it.
is too many?
The first Red Nose Day,
held in 1988, paved the way
for today’s landscape of national
charity fundraising days, urging
Australians to wear a red nose and be
In Australia, “silly for a serious cause”. 31 years later,
nine children die suddenly Red Nose Day is still a much-loved and
and unexpectedly every day. iconic national fundraising event, with
That’s more than 3,000 babies, thousands of people taking part in
toddlers and preschoolers every year Red Nose Day activities across
– more than double the national road the country each year.
toll. We are losing them to miscarriage,
stillbirth, and SIDS, among other things.
We don’t fully understand why.
Together, with your support, we can
reach zero and stop little lives
being cut short once-and-
for-all.
